00 · ZHUYU CULTURE
Powering culture with AI
Let China's stories be seen.
01 · Begins with one
Every story begins with one person
We bring technology, trends and culture together, so every expression has a source.
02 · Six directions
Six business directions
Original Creation · Artists & Talent · AI Creation · Games & Interactive · Chinese Heritage · Going Global
03 · Creation
Original Creation
From literature and screenplays to graphic and video content, we stay true to people-centered storytelling and bring good stories into the language young audiences already speak.
04 · AI Creation
AI-Assisted Creation
AI film, AI fiction, storyboarding and visual generation. We use technology to amplify creators' imagination and bring culture and technology closer together.
05 · Artists & Talent
Artists & Talent
From newcomers to established artists: image positioning, content operations and commercial partnerships—so exceptional creators are seen by more people.
06 · Games & Interactive
Games & Interactive
Game production, club operations and game art design—turning what young players love into long-term communities with a real sense of belonging.
07 · Chinese Heritage
Chinese Heritage
We drive the creative transformation and innovative development of China's finest traditional culture, so aesthetics shaped over millennia keep growing today.
08 · Going Global
Going Global
Tell China's story well, take content and products overseas, and bring the voice of contemporary Chinese youth to audiences around the world.
Selected work
Every project is an experiment in how to express something.
Original CreationZhuyu TV
A live video platform that integrates content distribution with interactive experiences.
Artists & TalentStarlight Plan
A complete artist development pipeline—from open auditions and image positioning to content operations and commercial partnerships.
AI-Assisted CreationAI Visual Lab
AI-driven script development, storyboarding and post-production—proving that a small team can deliver cinema-grade visuals.
Games & InteractiveClub Season Program
Team operations, tournament content and community events working together to turn players' passion into a long-term community with a sense of belonging.
Chinese HeritageYusihu
A community for traditional culture, letting the classics be seen in a contemporary way.
Going GlobalChinese Aesthetics Going Global
Localization and distribution for overseas platforms, bringing Eastern aesthetics to more audiences.
Where craft and passion
grow along the same line
Based in Shanghai, Zhuyu Culture is an integrated cultural communication agency rooted in original creation and powered by AI. Our work spans original content, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage, and culture going global.
We stay committed to people-centered storytelling and cultural confidence: we make content in new forms such as AI film and AI fiction, and we also drive the creative transformation and innovative development of China's traditional culture.
From a single film, an artist, a game, to a piece of cultural merchandise, we tell China's story well—and bring those expressions to a wider world.
Rooted & Bold
Rooted & Bold
We respect tradition and originality, and we dare to express in the newest ways.
AI Powered
AI Powered
AI is embedded in every step of content production and product development.
Trendy
Trendy
We tell our culture's story in the language young people are already speaking.
Cultural Confidence
Cultural Confidence
We bring China's story to more people.
Latest news
Have an idea? Let's make it real
Whether it is a story, an artist, an AI film or a game, come and talk to us about your project.