About Zhuyu Culture
Shanghai Zhuyu Culture Communication Co., Ltd. is rooted in original creation and powered by AI, working across original content, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage, and culture going global.
Chasing the dream of culture, serious about content
Based in Shanghai, Zhuyu Culture is an integrated cultural communication agency rooted in original creation and powered by AI. Our work spans original content, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage, and culture going global.
We stay committed to people-centered storytelling and cultural confidence: we make content in new forms such as AI film and AI fiction, and we also drive the creative transformation and innovative development of China's traditional culture.
From a single film, an artist, a game, to a piece of cultural merchandise, we tell China's story well—and bring those expressions to a wider world.

Four things we believe in
Rooted & Bold
Rooted & Bold
We respect tradition and originality, and we dare to express in the newest ways.
AI Powered
AI Powered
AI is embedded in every step of content production and product development.
Trendy
Trendy
We tell our culture's story in the language young people are already speaking.
Cultural Confidence
Cultural Confidence
We bring China's story to more people.
Why choose Zhuyu Culture
From idea to delivery, reusable processes and a stable team make every collaboration more predictable.
Original content
In-house creation and design teams; we insist on original work from script and visuals to the final cut.
AI-assisted creation
AI film, AI fiction and AI visuals—technology that amplifies creators' imagination.
Artist development
Image positioning, content operations and commercial partnerships that help outstanding artists be seen.
Games & community
Game production, club operations and art design that build communities people want to belong to.
Heritage, reimagined
We turn traditional aesthetics into contemporary content and products.
Culture going global
Content and communication capabilities for overseas markets—telling China's story well.
End-to-end delivery
Content, film, design, events and merchandise—available as individual services or as a full package.
Long-term partnership
Beyond one-off delivery: we share long-term value in content and growth with our partners.
Contact us
You are welcome to reach us through any of the channels below.
- zhuyucul@163.com
- Zhuyu Culture
- Douyin
- Zhuyu Culture
- Address
- Yecheng Road, Jiading Industrial Zone, Shanghai, China
