ZHUYU Culture
About us

About Zhuyu Culture

Shanghai Zhuyu Culture Communication Co., Ltd. is rooted in original creation and powered by AI, working across original content, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage, and culture going global.

Who we are

Chasing the dream of culture, serious about content

Based in Shanghai, Zhuyu Culture is an integrated cultural communication agency rooted in original creation and powered by AI. Our work spans original content, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage, and culture going global.

We stay committed to people-centered storytelling and cultural confidence: we make content in new forms such as AI film and AI fiction, and we also drive the creative transformation and innovative development of China's traditional culture.

From a single film, an artist, a game, to a piece of cultural merchandise, we tell China's story well—and bring those expressions to a wider world.

Zhuyu Culture studio
Our values

Four things we believe in

Rooted & Bold

Rooted & Bold

We respect tradition and originality, and we dare to express in the newest ways.

AI Powered

AI Powered

AI is embedded in every step of content production and product development.

Trendy

Trendy

We tell our culture's story in the language young people are already speaking.

Cultural Confidence

Cultural Confidence

We bring China's story to more people.

Why us

Why choose Zhuyu Culture

From idea to delivery, reusable processes and a stable team make every collaboration more predictable.

Original content

In-house creation and design teams; we insist on original work from script and visuals to the final cut.

AI-assisted creation

AI film, AI fiction and AI visuals—technology that amplifies creators' imagination.

Artist development

Image positioning, content operations and commercial partnerships that help outstanding artists be seen.

Games & community

Game production, club operations and art design that build communities people want to belong to.

Heritage, reimagined

We turn traditional aesthetics into contemporary content and products.

Culture going global

Content and communication capabilities for overseas markets—telling China's story well.

End-to-end delivery

Content, film, design, events and merchandise—available as individual services or as a full package.

Long-term partnership

Beyond one-off delivery: we share long-term value in content and growth with our partners.

Contact us

You are welcome to reach us through any of the channels below.

WeChat
Zhuyu Culture
Douyin
Zhuyu Culture
Address
Yecheng Road, Jiading Industrial Zone, Shanghai, China