ZHUYU Culture
What we do

Business

Six directions—original creation, artists, AI-assisted creation, games & interactive entertainment, Chinese heritage and culture going global—can be combined freely for a project, or delivered as a full package.

Original Creation
01Creation

Original Creation

From literature and screenplays to graphic and video content, we stay true to people-centered storytelling and bring good stories into the language young audiences already speak.

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Artists & Talent
02Artists & Talent

Artists & Talent

From newcomers to established artists: image positioning, content operations and commercial partnerships—so exceptional creators are seen by more people.

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AI-Assisted Creation
03AI Creation

AI-Assisted Creation

AI film, AI fiction, storyboarding and visual generation. We use technology to amplify creators' imagination and bring culture and technology closer together.

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Games & Interactive
04Games & Interactive

Games & Interactive

Game production, club operations and game art design—turning what young players love into long-term communities with a real sense of belonging.

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Chinese Heritage
05Chinese Heritage

Chinese Heritage

We drive the creative transformation and innovative development of China's finest traditional culture, so aesthetics shaped over millennia keep growing today.

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Going Global
06Going Global

Going Global

Tell China's story well, take content and products overseas, and bring the voice of contemporary Chinese youth to audiences around the world.

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How we work

Eight reasons to work with us

Stable delivery and clear processes are our most basic commitment to partners.

Original content

In-house creation and design teams; we insist on original work from script and visuals to the final cut.

AI-assisted creation

AI film, AI fiction and AI visuals—technology that amplifies creators' imagination.

Artist development

Image positioning, content operations and commercial partnerships that help outstanding artists be seen.

Games & community

Game production, club operations and art design that build communities people want to belong to.

Heritage, reimagined

We turn traditional aesthetics into contemporary content and products.

Culture going global

Content and communication capabilities for overseas markets—telling China's story well.

End-to-end delivery

Content, film, design, events and merchandise—available as individual services or as a full package.

Long-term partnership

Beyond one-off delivery: we share long-term value in content and growth with our partners.